Focus Areas
Examples of Mark’s experience include:
- Reversed Trademark Office’s refusal to register a keratin treatment trademark based on descriptiveness.
- Soup to nuts: Assisted celebrity-owned skin care client draft and negotiate their manufacturing, formulation, supply, distribution and social media agreements and established a beach head in this highly competitive market segment.
- Defended prestigious beauty product manufacturer at arbitration against claims that it breached obligation to renew distribution agreement.
- Protected highly popular branded good manufacturer against serial attempts to infringe its valuable trade dress (colors and package shape) and trademark infringement.
- Successfully defended clients against CLRA (false advertising) class-action lawsuits alleging that clients exaggerated the benefits of their products.
- Efficiently prosecuted serial trademark infringers of leading natural soap manufacturer, obtaining quick and cost-effective settlements to change name and packaging.
- Obtained an injunction against the display or publication of a client’s copyrighted images, which were being used to sell diverted products on defendant’s website. The injunction also included a prohibition on sales of decoded products.
- Stopped sales of copycat nail polish products, which infringed client’s nail bottle design trademark.
- Successfully prosecuted numerous Uniform Domain Name Dispute Resolution Policy (UDRP) actions to force the turnover of infringing domain names for beauty industry clients.
- Prepared numerous distribution agreements for professional salon industry clients, which simultaneously protect the select distribution channel and encourage distributors to aggressively sell and promote the products.
- Co-author, California Civil Practice, Torts, Vol. 1, Chapter 17, Nuisance, Bancroft-Whitney, 1992
- Co-presenter, “What’s Your Game Plan?” Personal Care Products Council Emerging Issues Conference, Santa Monica, California, November 2012
- Co-presenter, “Grey Marketing and Counterfeiting Issues,” Personal Care Products Council Legal & Regulatory Conference, Charleston, South Carolina, May 2012
Professional Associations
- Los Angeles County Bar Association, Business Section
- Personal Care Products Council
Education
- Loyola Law School, J.D., 1986
- California Polytechnic State University, San Luis Obispo, B.S., 1981, with honors
Bar Admissions
- California
Court Admissions
- U.S. District Court for the Central District of California
- U.S. District Court for the Northern District of California
- U.S. District Court for the Southern District of California
- U.S. Court of Appeals for the Federal Circuit
- U.S. Court of Appeals for the Ninth Circuit