Examples of Mark’s experience include:

• Reversed Trademark Office’s refusal to register a keratin treatment trademark based on descriptiveness.
• Soup to nuts: Assisted celebrity-owned skin care client draft and negotiate their manufacturing, formulation, supply, distribution and social media agreements and established a beach head in this highly competitive market segment.
• Defended prestigious beauty product manufacturer at arbitration against claims that it breached obligation to renew distribution agreement.
• Protected highly popular branded good manufacturer against serial attempts to infringe its valuable trade dress (colors and package shape) and trademark infringement.
• Successfully defended clients against CLRA (false advertising) class-action lawsuits alleging that clients exaggerated the benefits of their products.
• Efficiently prosecuted serial trademark infringers of leading natural soap manufacturer, obtaining quick and cost-effective settlements to change name and packaging.
• Obtained an injunction against the display or publication of a client’s copyrighted images, which were being used to sell diverted products on defendant’s website. The injunction also included a prohibition on sales of decoded products.
• Stopped sales of copycat nail polish products, which infringed client’s nail bottle design trademark.
• Successfully prosecuted numerous Uniform Domain Name Dispute Resolution Policy (UDRP) actions to force the turnover of infringing domain names for beauty industry clients.
• Prepared numerous distribution agreements for professional salon industry clients, which simultaneously protect the select distribution channel and encourage distributors to aggressively sell and promote the products.