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Biography image

Mark C.Riedel

Senior Counselmoc.eniHnospmohT@ledeiR.kraM
Los Angeles

O 310.998.9100

Mark C.Riedel

Senior Counsel

Focus Areas

Examples of Mark’s experience include:

  • Reversed Trademark Office’s refusal to register a keratin treatment trademark based on descriptiveness.
  • Soup to nuts: Assisted celebrity-owned skin care client draft and negotiate their manufacturing, formulation, supply, distribution and social media agreements and established a beach head in this highly competitive market segment.
  • Defended prestigious beauty product manufacturer at arbitration against claims that it breached obligation to renew distribution agreement.
  • Protected highly popular branded good manufacturer against serial attempts to infringe its valuable trade dress (colors and package shape) and trademark infringement.
  • Successfully defended clients against CLRA (false advertising) class-action lawsuits alleging that clients exaggerated the benefits of their products.
  • Efficiently prosecuted serial trademark infringers of leading natural soap manufacturer, obtaining quick and cost-effective settlements to change name and packaging.
  • Obtained an injunction against the display or publication of a client’s copyrighted images, which were being used to sell diverted products on defendant’s website. The injunction also included a prohibition on sales of decoded products.
  • Stopped sales of copycat nail polish products, which infringed client’s nail bottle design trademark.
  • Successfully prosecuted numerous Uniform Domain Name Dispute Resolution Policy (UDRP) actions to force the turnover of infringing domain names for beauty industry clients.
  • Prepared numerous distribution agreements for professional salon industry clients, which simultaneously protect the select distribution channel and encourage distributors to aggressively sell and promote the products.
  • Co-author, California Civil Practice, Torts, Vol. 1, Chapter 17, Nuisance, Bancroft-Whitney, 1992
  • Co-presenter, “What’s Your Game Plan?” Personal Care Products Council Emerging Issues Conference, Santa Monica, California, November 2012
  • Co-presenter, “Grey Marketing and Counterfeiting Issues,” Personal Care Products Council Legal & Regulatory Conference, Charleston, South Carolina, May 2012

Professional Associations

  • Los Angeles County Bar Association, Business Section
  • Personal Care Products Council

Education

  • Loyola Law School, J.D., 1986
  • California Polytechnic State University, San Luis Obispo, B.S., 1981,
    with honors

Bar Admissions

  • California

Court Admissions

  • U.S. District Court for the Central District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. Court of Appeals for the Ninth Circuit