Lou is the former chair of Greenebaum Doll & McDonald's Intellectual Property practice group. He focuses his practice on all aspects of U.S. and international trademark law and also advises on Internet, advertising, data privacy and copyright issues. He has significant experience in global brand creation and portfolio management, IP transactions, licensing and global IP rights policing and enforcement.

Lou has served clients in a variety of sectors, including consumer, commercial and industrial manufacturers and service providers, domestic and foreign law firms, and outside advisors. He is an active member of the International Trademark Association and presently serves on the Emerging Issues Committee.

  • “Going Global: Real World Trademark Triage and Portfolio Management Strategies,” Dayton Intellectual Property Law Association, January 2015 
  • "Going Global: Real World Trademark Triage and Portfolio Management Strategies," Cincinnati Intellectual Property Law Association, January 2011
  • "Protecting Your Customer Base and Intellectual Property," Covington Business Council, Covington, Kentucky, October 2007
  • "Creative Solutions to Trademark Disputes: Drafting Settlement and Coexistence Agreements," INTA Roundtable, Cincinnati, October 2006
  • Moderator, "Trademarks: The Importance of Evidence and Other Burning Issues Forum," Project Board, INTA European Law Forum, Berlin, December 2005
  • Moderator, "Welcome to the Real World" Kick-Off Session, Project Board, INTA Famous and Well-Known Marks Forum, Brussels, September 2004
  • Forbes Radio "World Business Monitor" interview, American Airlines Sky Radio, June 2004
  • "Common Issues Facing Examining Attorneys," INTA Annual Meeting, Atlanta, May 2004
  • "Protecting Your Intellectual Property Overseas," 16th Annual Kentucky International Trade Conference, October 2003
  • "Addressing Confusion and Descriptiveness Refusals: Easy as PIE," INTA Trademark Administrators Conference, New Orleans, September 2003
  • "Common Concerns and Practical Solutions for the Trademark Professional," INTA Annual Meeting, May 2002
  • Managing Intellectual Property - IP STARS, 2013 to 2021
  • Selected for inclusion in Chambers USA: America's Leading Lawyers for Business, Intellectual Property, 2004 to 2022
  • World Trademark Review 1000 - The World's Leading Trademark Professionals, 2014 to 2022
  • Selected for inclusion in The Best Lawyers in America© 2011 to 2022 for Copyright Law, Litigation-Intellectual Property, Trademark Law; named the Best Lawyers® 2016 and 2022 Copyright Law "Lawyer of the Year" in Cincinnati
  • Who's Who Legal USA – Trademarks, 2006, 2014, 2018 to 2021
  • Selected to Ohio Super Lawyers list, 2005 to 2018
  • Recognized in Euromoney's 2018 Trade Mark Expert Guide
  • Recognized in Euromoney’s Managing Intellectual Property’s IP Stars Handbook, 2013 to 2015
  • Named a Cincy Leading Lawyer by Cincy Magazine
  • Selected by IP Law Experts as a recommended adviser in Ohio 
  • Selected by World IP Review for inclusion in WIPR Leaders
Professional and Civic

Professional Associations

  • International Trademark Association, member, Emerging Issues Committee; past chair, U.S. Roundtables Project Team
  • Cincinnati Bar Association, Intellectual Property Litigation Committee