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Thompson Hine LLP, a full-service business law firm with approximately 400 lawyers in 8 offices, was ranked number 1 in the category “Most innovative North American law firms: New working models” by The Financial Times and was 1 of 7 firms shortlisted for The American Lawyer’s inaugural Legal Services Innovation Award. The firm has been recognized by the National Law Journal as a Legal Technology Trailblazer and featured by Bloomberg for its innovative service delivery models, which drive accuracy and predictability. The firm’s commitment to innovation is embodied in Thompson Hine SmartPaTHTM – a smarter way to work – predictable, efficient and aligned with client goals. For more information, please visit ThompsonHine.com and ThompsonHine.com/SmartPaTH.

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Date: March 03, 2021 Time: 10:30 a.m. - 11:00 a.m. ET Contact: Elise Hoffer, 513.352.6748 -&nbsp;<a href="mailto:Elise.Hoffer@ThompsonHine.com">Elise.Hoffer@ThompsonHine.com</a>

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Join us for a mid-morning break each Wednesday to chat about hot topics and trends relevant to your business. Our concise and practical discussions will focus on a variety of developments that impact financial service industries, and we’ll offer insights and considerations that will certainly be of interest to you.

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Session Six: SEC’s New Marketing Rule – Redefining “Advertisement”

On December 22, 2020, the SEC adopted amendments to modernize rules under the Investment Advisers Act of 1940 which governs investment adviser advertisements and payments to solicitors. The amendments create a single “marketing rule” that replaces the current advertising and cash solicitation rules. The final rule is designed to comprehensively and efficiently regulate investment advisers’ marketing communications. The amendments are intended to reflect changes in technology and industry practices since the existing rules were adopted.&nbsp;The rule takes effect 60 days after publication in the Federal Register and then provides for an 18-month transition period.

In the next three presentations of our Coffee Chat series, we will highlight the key changes brought on by the new marketing rule along with practical considerations for compliance.

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Upcoming Programs in this Series (you must register separately for each):

Questions? Contact Elise Hoffer <a href="mailto:Elise.Hoffer@ThompsonHine.com?subject=Investment%20Management%20Coffee%20Chats" target="_blank" rel="noopener">Elise.Hoffer@ThompsonHine.com</a> 513.352.6748

IM Coffee Chat – Session Six – SEC’s New Marketing Rule

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