IM Coffee Chat - Session Seven - SEC’s New Marketing Rule: Testimonials and Endorsements

Date: March 10, 2021

Time: 10:30 a.m. - 11:00 a.m. ET

Contact:, 513.352.6748

Join us for a mid-morning break each Wednesday to chat about hot topics and trends relevant to your business. Our concise and practical discussions will focus on a variety of developments that impact financial service industries, and we’ll offer insights and considerations that will certainly be of interest to you.

Wednesday, March 10

10:30 – 11:00 a.m. ET

Session Seven: SEC’s New Marketing Rule – Testimonials, Endorsements and Solicitation Activity

On December 22, 2020, the SEC adopted amendments to modernize rules under the Investment Advisers Act of 1940 which governs investment adviser advertisements and payments to solicitors. The amendments create a single “marketing rule” that replaces the current advertising and cash solicitation rules. The final rule is designed to comprehensively and efficiently regulate investment advisers’ marketing communications. The amendments are intended to reflect changes in technology and industry practices since the existing rules were adopted. The rule takes effect 60 days after publication in the Federal Register and then provides for an 18-month transition period.

In this presentation, we continue highlighting the SEC’s key changes brought on by the new marketing rule along with practical considerations for compliance.

In this presentation, we will discuss:

  • The marketing rule’s treatment of testimonials and endorsements and third-party ratings in advertising
  • Changes to requirements governing solicitors, including solicitors to private fund investors


Upcoming Programs in this Series (you must register separately for each):

Contact Elise Hoffer